Starting with a wonderful home, my job was to stage and sell the property getting the maximum amount possible. It had amazing appeal to begin with but just needed attention to each room. It was a home worthy of furnishings and art that didn’t come from a staging company. I moved a massive amount of belongings out and stored them off-site while I redecorated the interior and exterior. The result was amazing and the selling price reflected the changes.
I started with a tiny cramped semi and opened up the main floor but kept a slight sense of separation with a wall between the kitchen and front of house. Adding a small additon to the main and 2nd floor I was able to create a large kitchen and lovely master suite. We renovated the remainder of the home and took 1 of the bedrooms out of the 2nd floor to accomodate a huge spa bath with laundry. The addition on the 2nd floor allowed us to install a massive rooftop deck for the 3rd floor retreat. My clients embraced the bold colours infused into the house and added their own flair with incredible artwork and furnishings.
Life on the Lake
My client wanted to sell their waterfront property in Toronto. Despite the obvious beautiful setting and open space of this property, I recommended staging in order to optimize the selling price. Through the use of many reflective surfaces and lower furnishings, we offset lower ceiling heights and optimized the selling price. The result was the highest price/square foot ever achieved in the building.
This was perhaps the most challenging of all projects. It took me 4 visits before I agreed to tackle this project. It was really only half a house - 22 feet deep with a makeshift kitchen attached to the back of the home. In the end, we added another 22 feet to the back of the house, including the basement, main and 2nd floors. The results were extraordinary. When it sold, it fetched more then a $1,000,000 over the purchase price, with a $300,000 investment. This process took place over a 2 year period.
